HUNGRY IN RENO

Info for Food & Drink Establishments

WHAT ARE RENO FOOD & DRINK WEEK AND SPARKS FOOD & DRINK WEEK?
Reno Food & Drink Week and Sparks Food & Drink Week are community events designed to support the local food and drink establishments.

The 2022 Reno Food & Drink Week will be held June 1-8, 2022 and the Inaugural Sparks Food & Drink Week will be held June 8-15, 2022.

Cheree Boteler is the founder & owner of the Hungry in Reno and Hungry in Sparks brands and the event organizer for both of these food & drink weeks.

Special note: To be eligible to participate, food & drink establishments are required to offer a fixed price menu/drink flight or specialty item that either will only be available the week of this event or will be launched the week of the eventThis requirement is in response to feedback provided by the past years attendees — in lieu of any discounts, they want to have the opportunity to try new and exciting things from participating establishments.

WHO CAN PARTICIPATE?
Any establishment that offers food and/or drink items (including but not limited to restaurants, casino restaurants & bars, breweries, bars (coffee & alcohol), cocktail lounges, distilleries and food trucks) within the Reno/Sparks area.

WHAT IF I’M A BAR, BREWERY OR DISTILLERY AND DON’T OFFER FOOD BUT WOULD LIKE TO PARTICIPATE?

If you do not serve any food items at your establishment, we would love to have you participate by offering a special fixed price flight or specialty cocktail/beverage for Reno Food & Drink Week participants.

WHAT IF I’M FOOD TRUCK?

Either let us know your location for the week (if you already have a location planned) and offer a fixed price menu or specialty item that will either only be available the week of this event or will be launched the week of the event.

If you don’t have a location set already for the week, consider teaming up with a local drink establishment that doesn’t serve food to offer a special at their location for the week of the event.

WHAT IF I’M A CATERING COMPANY, COTTAGE BAKER OR MEAL PREP SERVICE?

Same deal really, it’ll just be delivered or takeout. Offer a fixed price menu or specialty item that either will only be available the week of this event or will be launched the week of the event. We will simply share how your items can be ordered and either picked up or delivered.

HOW DOES PARTICIPATING IN THIS FOOD & DRINK WEEK BENEFIT MY BUSINESS?
There are several ways participating in Reno’s Food & Drink Week will benefit your business:

  • It is a great way for you to draw in new customers and also keep existing customers satisfied and interested.
  • Reno Food & Drink Week should boost your traffic not only during the event but also before and after the event.
  • Reno Food & Drink Week gives you a chance to impress customers with your food, drinks and service. A high-quality experience may persuade some guests to come back and become repeat customers.
  • Taking part in Reno Food & Drink Week will show your commitment to our community and boost your reputation as a high-quality restaurant within the community.
  • Participating in Reno Food & Drink Week can also help improve the local economy and build the areas reputation as a foodie destination, which can improve tourism.

WHAT IS THE COST FOR AN ESTABLISHMENT TO PARTICIPATE?
It is $150 for an establishment to become a participant in Reno’s Food & Drink Week. Additionally, the establishment must be willing to provide a complimentary tasting of the item(s) they will be featuring for Reno Food & Drink Week and a raffle item (valued at $25 or more) to be raffled off after the event.

WHAT WILL MY ESTABLISHMENT RECEIVE AS A PARTICIPANT?
Establishments registered by April 1, 2022* will receive the following:

  • Digital, print and media recognition leading up to and during Reno Food & Drink Week/Sparks Food & Drink Week  The event, and it’s participants, will be heavily promoted via social media, direct mail, print, e-mail, television and digital media, community calendars and more.
  • Hungry in Reno will schedule a mutually agreeable day/time to visit establishment, taste the item(s) and photograph item(s) for use on social media posts promoting the event and the establishments offering. (Tasting must occur prior to May 1, 2022 to receive this benefit. Establishment will be responsible for covering all costs involved in this tasting.) SCHEDULE YOUR TASTING TIME
  • The establishment will be listed as a restaurant week participant for the entire year on the Reno Food & Drink Week and/or Sparks Food & Drink Week webpages housed on Hungry in Reno’s website and then on the year’s archived webpage.
  • An exclusive establishment profile on Reno Food & Drink Week and/or Sparks Food & Drink Week.
  • All print materials required for the event. Materials to be delivered to the establishment at least one week before event.
  • Your establishment will have access to special opportunities from sponsors & partners.

*While we will do our best, Hungry in Reno cannot guarantee digital, print and media recognition or printed materials to establishments that register after April 1, 2022

WHAT ARE MY RESPONSIBILITIES AS A PARTICIPANT?
As a participant in Reno Food & Drink Week you must commit to providing the following:

  • A high resolution logo for your establishment. Due to Hungry in Reno on or before April 1, 2022.
  • Pay your participation fee on or before April 1, 2022 (due upon registration)
  • A fixed price menu or specialty item(s) that will be exclusively available for purchase the entire week.  Final menu must be provided to Hungry in Reno on or before April 1, 2022.
  • Schedule a mutually agreeable day/time prior to May 1, 2022 for Hungry in Reno to visit your establishment, taste the item(s) and take photographs. SCHEDULE YOUR TASTING TIME
  • A gift card/certificate/item valued at $25 or more to be raffled off at the finale event. Item due to Hungry in Reno on or before May 1, 2022.
  • Provide the BEST experience possible to all your guests during the event.

Please note that deadlines must be adhered to due to printing timelines and social media schedules. If your establishment misses a deadline you may not receive full marketing benefits allocated to participants.

HOW CAN I GET THE MOST OUT OF RENO FOOD & DRINK WEEK?
Once you have committed and paid to be a participant in Reno Food & Drink Week and/or Sparks Food & Drink Week, you will want to do as much as you can to make the most out of the opportunity.  During the event, guests are going to visit a lot of different establishments so you will want to be the one that everyone remembers and comes back to after the event has ended.  Here are some suggestions on how to make this happen:

  • Stand out from the crowd for your creativity, use these events as an occasion to serve experimental and unique dishes or to feature a new menu item that you will be offering throughout the season/year. 
  • When planning your menu, take a look at the other establishments that are participating.  If there are establishments that are similar to yours, consider what they may be serving and how can you diversify yourself from them.
  • Give customers more than they expect.  Make sure that guests feel like VIPs the moment they enter your establishment.
  • Appeal to different target audiences.  People of all ages, demographics and walks of life will be taking part in this restaurant week, which gives you the chance to appeal to a wide audience.  When you are creating your menu, you should also be considerate of dietary restrictions and offer at least once option for vegetarians and people with food allergies.
  • Partner with local business. Consider teaming up with a local winery, brewery, distillery or distributor to offer a complete food and drink package.  Also consider utilizing fresh local food as much as possible.  This si a great way to help another business increase its branding and it will show your restaurant as a true partner in the community, which is what Reno Food & Drink Week and Sparks Food & Drink Week are all about.

DOES RENO FOOD & DRINK WEEK BENEFIT A CHARITY?
While this is not a charity event but a community event with a purpose to support and celebrate the local food & drink establishments, 100% of the net proceeds* of both of these food & drink weeks will be split equally between the 2022 Hungry Gives Back recipients.

*Net proceeds = remainder of funds after expenses