RFDW Add-On Promotional Opportunities
With this year being the 5th Anniversary of Reno Food & Drink Week, we have decided to plan a couple of special experiences for our local & visiting foodies. Below are the opportunities available for your location to benefit from some extra exposure through these special anniversary experiences.
Reno Food & Drink Week Coin | Reno Food & Drink Week Experience Advertising
Reno Food & Drink Week “Coin”
With the smashing success of the Reno Soup Week (a STEP2 event that Hungry in Reno helps promote each year) coins, we’ve realized that foodies love to have something of value to purchase and redeem. As such, we will be offering a similar opportunity for them for the 5th Annual Reno Food & Drink Week (please note that these may not be an actual coin, design is TBD).
Being a part of these special promotional opportunities will not only amplify your visibility through a distinctive marketing channel but also positions your establishment in a central role in offering unforgettable experiences for our local food enthusiasts.
Please note that while being a part of these add-on promotional opportunities does not guarantee that participants will visit your location, it will increase the chances exponentially.
COST
There are no sign-up costs or up-front costs to take advantage of this opportunity. The expenses associated with creating this experience will be recovered by Reno Food & Drink Week through the sales of coin packages to participants.
HOW IT WILL WORK
Each coin will represent a certain dollar amount at the coin location to the coin holder*. The true brilliance in this opportunity lies in the reciprocal nature of the partnership. When you decide to feature your establishment on one of these experience coins, you agree to provide a dollar value to the coin holder and Reno Food & Drink Week is committed to reimbursing up to $5 for every coin redeemed at your venue (the value of your coin must be at least double the reimbursement amount).
Examples:
- If you decide the value of your coin will be $5, Reno Food & Drink Week will reimburse you $2.50 per coin redeemed.
- If you decide the value of your coin will be $10, Reno Food & Drink Week will reimburse you $5 per coin redeemed.
- If you decide the value of your coin will be $15, Reno Food & Drink Week will reimburse you $5 per coin redeemed (as the maximum reimbursement is $5 per coin).
The redemption process is designed to be seamless for both establishments and patrons. Customers present their Reno Food & Drink Week Coin to your establishment, unlocking their discount (which can only be redeemed during Reno Food & Drink Week). Your staff will to collect these coins upon redemption and place in a secure location (such as your register) — this is IMPORTANT as you will only be reimbursed for the coins redeemed.
Once Reno Food & Drink Week has concluded, you will present all of the coins redeemed at your establishment to Cheree Boteler who will then pay you the agreed upon reimbursement amount for each coin redeemed.
Don’t worry, should you sign up for this opportunity, Cheree will walk you through everything!
Reno Food & Drink Week Experience Advertising
To celebrate our 5th Anniversary, we are planning a special printed experience for participants. There will be a limited number of advertisements available on this print piece. Pricing for these advertisements are listed below and will be allocated on a first come first serve basis.
- Full Page Ad: $1,000*
- Half Page Ad: $500*
- Quarter Page Ad: $250*
Should you sign up for this opportunity, Cheree will walk you through everything!
*Design services are not included in this pricing but are available for an additional fee.
